Saturday, 1 October 2016

Step by Step Introduction to SEO Series # 4 : Back-links Do-follow and no-follow aspects

What are Back-links ?
  • A back-link for a given web resource is a link from some other website (the referrer) to that web resource.
  • Backlinks plays a crucial role in Google Page Rank algorithm and is one of the most important factors for determining that website's search engine ranking
  • Backlinks are also known as  incoming link, inbound link, in-link.
What if I don't trust and don't want Search Engine to calculate the trust and authority of the page from back-links?

  • Assign "nofollow" to the "rel" attribute of an HTML "a"  Element.
For e.g.
<a href=”” rel=”nofollow”>Google</a> 

What is "nofollow" ?

  • Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index.
  • This concept was introduced by Matt Cutts and Jason Shellen in the year 2005.

Search Engine supporting  "nofollow".
  • Yeah!! Nofollow is supported by all major search engine; However different Search Engine interpret them differently.
  • Most of them  do not use for ranking. 
How to allow "dofollow"
  •  By default all the hyperlinks are dofollow. 
  • So, we don’t need to do anything to make a link do-follow.
For e.g. 
                 <a href=””>Google</a>

What OBL stands for ?
  • Out Bound Link.
Is it good to buy backlinks ?
  • Absolutely no.
  • If you want a risk-free approach to SEO then, no, you should not buy them.
  • The consequence of getting found out is at least a penalty and loss of rank, or at most, a complete removal from the search results.
What is a better alternative instead of buying backlinks ?
  • Plan your SEO strategy incorporated with "Google Adwords".

Happy SEO.

Pradeep Shukla
Sitecore Architect :: Technical Manager


  1. Hello, Thanks for sharing your article. I use White Hat Link Building Service for achieve higher ranking in search engines.

  2. Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative, as this gave me more insight to create more ideas and solutions for my plan. I would love to see more updates from you.

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