Friday, 23 September 2016

Step by Step Introduction to SEO Series # 2 Title

Step by Step Introduction to Title


What is Title ?
  • Html Element "Title" is used to D define the title of a document.
Ideal Length for Title 
  • Not more 70 Character or 600 px
  • If title is more it will be truncated by search providers
Is Title is Supported on all Major Browser ?
  • Yes
Will Title Help in Search Ranking ?
  • Yes, The title meta tag is one of the strongest relevancy signals for a search engine.
Why Use Title ?
  • Is Used as Title in  SERP (Search Engine Result Page) to display preview snippets for a given page
  • Provides a title for the page when it is added to favorites.
  • external websites—especially social media sites—will use the title tag of a web page as its link anchor text.
  • Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations.
  • Title tag will show up as the big blue link in search engine results

How to Optimize Title 
  • Watch out the length 
  • Place most Relevant Keyword in the beginning of Title.
  • Include Brand Name also as part of Title 
Can Google override your title tag?

  • Yes 

Can I use Same Title across multiple pages?
  • NO will Impact SEO ranking negetively
Can we use Brand Name in Beginning of Title?
  • Its Optional.
  • If a brand is well-known enough to make a difference in click-through rates in search results, the brand name should be first. If the brand is less known or relevant than the keyword, the keyword should be first.
  • Remember: write title tags for humans.
Can I get Preview of SERP for My Page?
  • There are many Tools available online for e.g.
    •  http://www.seomofo.com/snippet-optimizer.html

Where do I add the Title?
 <head>     <title>HTML Reference</title>   </head>
 What is Default CSS setting for most of Browser agent ?

title {
    display: none;
}
Can I Define Title in body Element ?
  • No 

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