Friday, 23 September 2016

Step by Step Introduction to SEO Series # 3 :: All to know about Search engines

What are Web Search engines ?

  • A web search engine is a software system that is designed to search for information on the World Wide Web

How Web Search engines display results ?
  • Web Search engine displays result in SERP(Search Engine Result Page)
What are the primary functions of Web Search Engine ?
  • On a very high-level Web Search Engine as mainly two functions
    • Crawl for information on the World Wide Web and index them 
    • Provide Search Results 
How is the market share of Web Search Engine ?
  • Undoubtedly Google is giant and most popular search engine provider worldwide , however there are other players doing their is specific Geolocations
    • Yandex - Russia 
    • Baidu - China
    • Naver - South Korea
Top 4 player with market share % as on Aug 2016 are as below

  Bing 10.65%
  Baidu 8.73%
  Yahoo 7.52%

Does Search Engine Personalise the Result as per location,user ?
  • Yes
Do I need to verify my site with Web Search Engines?
  • Yes you need to verify your site with various Web search engine; Its also recommended to verify with a given Search engine provider specific to a region for e.g if we need to verify with Yandex if we have website content in Russian.
Some important sites to keep yourself updated with Search engine updates

Step by Step Introduction to SEO Series # 2 Title

Step by Step Introduction to Title

What is Title ?
  • Html Element "Title" is used to D define the title of a document.
Ideal Length for Title 
  • Not more 70 Character or 600 px
  • If title is more it will be truncated by search providers
Is Title is Supported on all Major Browser ?
  • Yes
Will Title Help in Search Ranking ?
  • Yes, The title meta tag is one of the strongest relevancy signals for a search engine.
Why Use Title ?
  • Is Used as Title in  SERP (Search Engine Result Page) to display preview snippets for a given page
  • Provides a title for the page when it is added to favorites.
  • external websites—especially social media sites—will use the title tag of a web page as its link anchor text.
  • Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations.
  • Title tag will show up as the big blue link in search engine results

How to Optimize Title 
  • Watch out the length 
  • Place most Relevant Keyword in the beginning of Title.
  • Include Brand Name also as part of Title 
Can Google override your title tag?

  • Yes 

Can I use Same Title across multiple pages?
  • NO will Impact SEO ranking negetively
Can we use Brand Name in Beginning of Title?
  • Its Optional.
  • If a brand is well-known enough to make a difference in click-through rates in search results, the brand name should be first. If the brand is less known or relevant than the keyword, the keyword should be first.
  • Remember: write title tags for humans.
Can I get Preview of SERP for My Page?
  • There are many Tools available online for e.g.

Where do I add the Title?
 <head>     <title>HTML Reference</title>   </head>
 What is Default CSS setting for most of Browser agent ?

title {
    display: none;
Can I Define Title in body Element ?
  • No 

Monday, 19 September 2016

Step by Step Introduction to SEO Series # 1 - Meta Description


What is Meta Descriptions ?
  • Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
Ideal Length for Meta Descriptions ?
  • Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions between 150 and 160 characters.
Will Meta Descriptions will help in Search Ranking  ?

  • Mainly no 
Why  use Meta Descriptions ?

  • Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
  • The meta description will also often appear when people share your articles across other websites and social channels.
  • extremely important part of search marketing .
  • will increase click through rate as Google and other search engines bold keywords in the description when they match search queries.

Where do I add the meta description?

  • You can add a meta description in the <head> section of your site’s HTML. It should look something like this:
<head><meta name=”description” content=”Around 160 Character description.”></head>
Are they really useful ?
  • A readable, descriptive, attractive , keyword based and relevant description can influence the decision of the searcher.
Can I duplicate meta Description ?
  • No 
Why not to use duplicate meta Description ?
  • Along with Title meta tag, the description meta tag should also be unique for individual pages.
  • Google may penalise you for mass duplicating your meta descriptions.
Will schema markup help ?
  • Yes by adding schema markups; We can make meta description more appealing.(Rating,Location,etc)
  •  A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book.
    <meta name="Description" content="Author: A.N. Author, 
    Illustrator: P. Picture, Category: Books, Price: $17.99, 
    Length: 784 pages">
Is it ok to use quotes in my meta description ?
  • No
Why not use quotes in my meta description ?
  • Description may be cut off in the search engines which is not desired.
What if We need to use quotes in my meta description as per business need?
  • We can use HTML Entity Names.(&quot;Meta Description &quot;)
Tip at last : 
  • Programmatically generate descriptions for larger sites. 

Happy SEO.