· Page should have Meta Description up to 160 characters.
· Site should have Robot.txt
· Site should have sitemap.xml file
· Use hyphen (-) Rather than Underscore (_).
· Image to have Alt text..
· Code To Text Ratio should be more
· Site should have favicon.
· Static & Dynamic Compression must be enabled on load balance or IIS but not on both.
· Site should pass URL Canonicalization Test i.e. http://example.com & http://www.example.com should point to same page.
· Url Should be in lower case
· url should end with leading slash (/) i.e. home.com/products/